scripts
- May 23, 2026
The first 30 seconds of a YouTube script, by retention data
What actually keeps viewers past the 30-second cliff, what makes them leave, and the cold-open patterns operators stop using once they look at the retention graph.
- May 23, 2026
Chapter timestamps on YouTube: do they help retention or SEO?
What chapter timestamps actually do in the YouTube algorithm, where they help, where they're neutral, and the formatting rules that get them recognized versus ignored.
- May 23, 2026
Writing YouTube scripts with AI without the AI tells
The 11 phrases, sentence patterns, and rhythms that make a script sound AI-written, and the deterministic checks that catch them before publish.
- May 18, 2026
The 90-second re-hook: what we learned shipping 200+ scripts
Retention drops at the same predictable moments in long-form YouTube video. The re-hook fixes it. Here's where to place it, what to put in it, and what to never do.